The BlueVision Chronicles: KalBlue Group Is Getting A New Home!
KALBLUE GROUP ANNOUNCES NEW STATE-OF-THE-ART HEADQUARTERS Kalamazoo, Michigan 9/17/2024 Kalblue Group, a leading innovator in visual...
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The BlueVision Chronicles
KalBlue Group's information blog that helps people stay up to date with the latest trends in marketing, print, and all things visual communications.
Christopher Young
Aug 132 min read
The Blue Vision Chronicles: The Role of Quality Printing in Successful Marketing Campaigns
Quality printing plays a pivotal role in the success of marketing campaigns. In an increasingly digital world, the tactile experience of...
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Christopher Young
Aug 52 min read
The Blue Vision Chronicles: Visual Appeal and Persuasion: A Dynamic Duo of Design Principles
In the world of design and marketing, the rule of thirds in design and the rule of three in persuasive messaging form a dynamic duo of...
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Christopher Young
Jul 233 min read
The Blue Vision Chronicles: How Booklets Can Elevate Your Marketing Strategy
Booklets, also known as brochures or pamphlets, may seem outdated in the digital world. But when used strategically, they can be a...
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Molly Young
Jul 83 min read
The Blue Vision Chronicles: How to Use Postcards to Boost Your Marketing Campaigns
Ready to accelerate sales and add new life to your next promotion? Postcards bring an energizing, economical solution! Since postcards...
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Molly Young
Jul 82 min read
The Blue Vision Chronicles: The Role of Print Marketing in an Omnichannel Strategy
When it comes to marketing, you’ll want to choose the most effective strategies that will give you the best return, catching the interest...
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Molly Young
Jul 83 min read
The Blue Vision Chronicles: Building Customer Loyalty Through Personalized Marketing
Building customer loyalty is essential for companies eager to thrive and expand. With competitors at every turn fighting for customer...
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Molly Young
Jul 83 min read
The Blue Vision Chronicles: Using Social Media to Amplify Your Print Marketing Efforts
Social media is now an integral part of our daily lives. From sharing photos and updates with friends and family to promoting businesses...
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Molly Young
Jul 82 min read
The Blue Vision Chronicles: Maximizing Your Print Marketing Budget: 3 Tips for Small Businesses
Despite living in a digital age, printed marketing materials still hold a place of importance and lucrative return on investment. Your...
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Molly Young
Jul 82 min read
The Blue Vision Chronicles: 3 Ideas for Creating Impactful Direct Mail Visuals
Direct mail is a form of advertising and communication that has been used for years. Postcards, business cards, letters, flyers,...
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Molly Young
Jul 82 min read
The Blue Vision Chronicles: Electrify Sales with 3 Dynamic August Promotions
As summer reaches its peak and the school year approaches, businesses have a golden opportunity to captivate customers with irresistible...
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Molly Young
Jul 82 min read
The Blue Vision Chronicles: Time for a Rebrand? 4 Questions to Ask Yourself
Branding is more than a logo or color scheme. It is the heartbeat of how clients perceive your product or what moves them to act. At its...
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Molly Young
Jun 253 min read
The Blue Vision Chronicles: A Quick Guide to Innovative Die-Cut Packaging Solutions
When it comes to the success of your company and the products you sell, packaging matters! 72% of Americans say that packaging design...
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Molly Young
Jun 233 min read
The Blue Vision Chronicles: Print Marketing Analytics: Measuring the Success of Your Campaigns
Traditional print marketing might seem outdated, but it remains a powerhouse in successful marketing campaigns. Direct mail, brochures,...
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Molly Young
Jun 143 min read
The Blue Vision Chronicles: Creating Impactful Signage for Your Business
Establishing a strong visual presence is critical for distinguishing your brand. Impactful signage emerges as a crucial element in this...
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Christopher Young
Jun 63 min read
The BlueVision Chronicles: How to Use Postcards to Boost Your Marketing Campaigns
Ready to accelerate sales and add new life to your next promotion? Postcards bring an energizing, economical solution! Since postcards...
3 views0 comments
Molly Young
Jun 52 min read
The Blue Vision Chronicles: Spark Summer Sales with Creative July Marketing
When school is out, baseball is on, and summer parties abound, you know it's July. This vibrant month, a favorite of sunshine...
2 views0 comments
Christopher Young
May 243 min read
The BlueVision Chronicles: Decals, Labels, and Stickers are effective forms of communication. They are all the rage!
Did you know it takes consumers 5 to 7 impressions to remember a brand? This is why it’s so important in marketing to create...
5 views0 comments
Molly Young
May 142 min read
The BlueVision Chronicles: How to Create a Memorable Brand with Printed Materials
Establishing a memorable brand is crucial for any business aiming to thrive. While digital branding strategies have taken center stage,...
3 views0 comments
Christopher Young
May 73 min read
The BlueVision Chronicles: 10 Marketing Tips Every Small Business Owner Should Know
In today's competitive marketplace, the success of a small business hinges not just on having a great product or service but also on how...
6 views0 comments
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